What is Sancharya by Marketingko?

Sancharya is an autonomous AI voice employee platform engineered in Warangal, Telangana. It calls new leads in under 30 seconds with fluent Indian multilingual code-switching across Telugu, Hindi, and English, executes in-call WhatsApp actions, and updates CRMs automatically.

How much does Sancharya cost and what are the free credits?

Sancharya provides 20 free credits on signup (1 Credit = ₹1 INR) with zero credit card required. Pure per-minute billing starts from ₹3.50/min for Value, ₹5.00/min for Standard, and ₹7.00/min for Premium with zero platform retainers.

Can developers integrate Sancharya via API and Webhooks?

Yes, developers can trigger calls with a single cURL or Python POST request to /api/webhooks/leads, stream real-time telemetry via LiveKit WebRTC, and receive structured call logs and transcripts.

How does Sancharya call every new lead under 30 seconds?

When a prospect submits a lead form on Meta Ads, Google Ads, or your website, Sancharya's webhook endpoint receives the payload in under 200ms and immediately dispatches an outbound PSTN call through dedicated Indian SIP carriers. Research shows that contacting a digital lead within the first 5 minutes yields up to 21x higher qualification rates than calling after 30 minutes. Sancharya eliminates the human delay of downloading CSVs and assigning leads by automatically placing the call within 28 seconds while the prospect's intent is at its peak.

Which Indian regional languages and accents does Sancharya speak?

Sancharya natively supports Telugu, Hindi, Indian English, Tamil, Kannada, and Marathi with authentic regional accents and natural code-switching. Western voice bots struggle with Indian linguistic nuances. Sancharya was engineered in Warangal, Telangana specifically to master Indian colloquial cadences and code-switching — seamlessly shifting between regional dialects (such as Hyderabad, Warangal, or Coastal Telugu) and conversational Indian English mid-sentence without robotic stutter.

How do Sancharya credits work and how much does calling cost?

1 Credit = ₹1 INR. New accounts receive 50 free credits upon signup with no credit card required. Pure per-minute billing starts from ₹3.50/min for Value Agents with zero platform retainers. Sancharya charges exclusively for connected call minutes in transparent 30-second blocks. There are no monthly platform retainers, no seat licenses, and credits have lifetime validity (they never expire). Value agents cost ₹3.50/min, Standard multilingual agents cost ₹5.00/min, and Premium Gemini Live agents cost ₹7.00/min. Volume discounts of 10%–15% apply automatically for high-volume accounts.

What happens if a customer interrupts the AI while it is speaking?

Sancharya includes sub-200ms acoustic interruption handling that immediately cuts off the AI speech the moment the caller speaks. Human conversations are fluid with frequent interjections and objections. Sancharya monitors the incoming audio stream via WebRTC/SIP in real time. As soon as user speech energy is detected, the audio buffer is flushed, synthesis halts instantly, and the AI processes the caller's new statement without awkward overlapping.

Can Sancharya book appointments and send WhatsApp messages during a call?

Yes. Sancharya executes live tools during active phone calls, including checking calendar availability, booking slots via Cal.com/Google Calendar, and dispatching WhatsApp confirmation messages. While conversing with the prospect, the AI can say 'I've reserved your slot for Sunday at 11 AM and sent the project brochure and Google Maps location to your WhatsApp.' The prospect receives the WhatsApp message on their smartphone while still holding the call, dramatically increasing site visit and consultation attendance.

How does Sancharya connect to my CRM, Google Sheets, or internal software?

Sancharya integrates via standard REST APIs, Webhooks, Google Sheets sync, and native Convex cloud real-time updates. You can trigger outbound calls by sending a simple JSON POST request to /api/webhooks/leads. When a call completes, Sancharya dispatches a webhook containing the full word-by-word transcript, call audio recording URL, qualification status, extracted lead parameters (budget, timeline, location), and sentiment score directly into Salesforce, HubSpot, Zoho, LeadSquared, or your internal database.

Is Sancharya compliant with the DPDP Act 2023 and TRAI telecom regulations?

Yes. Sancharya is engineered with Indian regulatory compliance at its foundation, enforcing TRAI calling hours (9 AM – 9 PM), DNC scrubbing, and DPDP Act 2023 data protection standards. All outbound campaigns respect the Telecom Commercial Communications Customer Preference Regulations (TCCCPR). We provide automated National Do-Not-Call (DNC) registry scrubbing, affirmative opt-in tracking, guaranteed 72-hour statutory breach notification under Section 8(6) of the DPDP Act, and complete data residency prioritizing Indian infrastructure. Customer conversations are never used to train public AI foundation models.

Can developers bring their own Google Gemini keys or SIP trunks (BYOK)?

Yes. Sancharya provides Bring-Your-Own-Key (BYOK) modes where you can plug your own Google GenAI / Gemini keys or your own SIP carrier, reducing platform rates to as low as ₹1.50/min. If you have Google Cloud credits or your own SIP termination agreements with Tata Tele, Airtel, or Twilio, you can enter your credentials securely in the Cockpit. Sancharya acts purely as the workflow and conversational orchestration layer, charging only an infrastructure fee of ₹1.50 – ₹2.50 / min.

SancharyaAI

Core Features

Start Free (50 Credits)

Autonomous Telephony Infrastructure • 8 Core Capabilities

Complete Telephony & AI Employee Capabilities

From sub-30s speed-to-lead dialing to in-call WhatsApp brochure dispatch and real-time CRM synchronization. Everything engineered for Indian business operations.

Sub-30s Instant Speed-to-Lead Callback

Never let a digital lead go cold

When an inquiry is submitted via Meta Lead Ads, Google Ads, or your website, Sancharya triggers a direct PSTN telephone call in under 28 seconds. By connecting while the prospect's intent is at peak, conversion rates increase by up to 300% compared to delayed human telecallers.

Webhook latency < 200ms

Time to ring < 28s

Automatic queue balancing

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Indian Vernacular Speech & Code-Switching

Speaks naturally in Telugu, Hindi & Indian English

Engineered specifically for Indian regional accents. Sancharya understands local idioms, names of towns and localities, Lakh/Crore financial amounts, and mid-sentence code-switching (shifting naturally between Telugu and English without robotic pauses).

Telugu, Hindi, Tamil, Kannada, English, Marathi

Regional accent fine-tuning

Natural human pause and breathing cadence

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In-Call Real-Time Workflows

Execute calendar bookings & WhatsApp dispatches while on the line

While conversing with the prospect, Sancharya checks live slot availability, schedules site visits or demo consultations directly into your Google Calendar or Cal.com, and sends confirmation messages, location pins, and PDF brochures to the caller's WhatsApp.

Cal.com & Google Calendar API

WhatsApp Cloud API dispatch

Instant SMS notifications

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Sub-200ms Acoustic Interruption Handling

Fluid two-way conversation that yields instantly when callers speak

Callers frequently interrupt, interject, or ask clarifying questions mid-sentence. Sancharya's acoustic voice activity detection continually monitors audio energy: the millisecond caller speech is detected, the AI immediately pauses and addresses the new question.

< 180ms cutoff response

Voice Activity Detection (VAD)

Full-duplex WebRTC audio

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Grounding with Custom Knowledge Bases

Upload PDFs, brochures, and documentation for zero-hallucination accuracy

Train your AI employee by uploading real estate brochures, project floor plans, medical fee schedules, or course curriculums. Sancharya splits documents into semantic chunks and retrieves verified facts in real time during the call.

PDF, TXT, DOCX & URL ingestion

Sub-150ms semantic chunk retrieval

Zero-hallucination guardrails

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Autonomous CRM & Google Sheets Sync

Word-by-word transcripts, call recordings, and structured fields

The moment a call completes, Sancharya synchronizes the audio recording, word-by-word transcript, lead qualification score, extracted parameters (budget, timeline, location preference), and next action into your CRM or Google Sheet.

Convex cloud real-time sync

Salesforce, Zoho, HubSpot webhook dispatch

Full audio playback & call logs

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Indian Telecom & DPDP Act 2023 Compliance

Built-in regulatory protection for enterprise peace of mind

All outbound calls respect the Telecom Commercial Communications Customer Preference Regulations (TCCCPR). Automated National Do-Not-Call (DNC) registry scrubbing, strict 9 AM – 9 PM calling windows, encrypted session storage, and 72-hour statutory breach SLAs.

Automated DNC filtering

9 AM – 9 PM calling window enforcement

India-first data residency

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Pure Per-Minute Billing (₹3.50/min)

1 Credit = ₹1 INR • Zero monthly platform retainers

Transparent billing in 30-second blocks for connected talk time only. No monthly software retainers, no seat fees, and 50 free credits gifted on signup. If a call does not connect, zero credits are deducted.

1 Credit = ₹1 INR

30-second block accounting

Lifetime credit validity

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Pre-Built Industry Solutions

Explore dedicated workflow architectures tailored for specific Indian business sectors.

🏢

Real Estate

Instant lead qualification, budget verification, and site visit scheduling in Telugu, Hindi & English.

View Vertical Architecture

📚

EdTech & Coaching

Demo webinar bookings, entrance exam qualification, and course syllabus explanations.

View Vertical Architecture

🩺

Healthcare & Clinics

Doctor appointment reminders, clinic inquiry handling, and routine checkup follow-ups.

View Vertical Architecture

Answer Engine Optimization (AEO) Verified

Frequently Asked Questions

Clear, transparent answers on Indian multilingual speech, per-minute billing, and enterprise compliance.

Summary: An AI phone employee is an autonomous voice agent that connects directly to real telephone networks (PSTN/SIP) to handle inbound and outbound customer phone conversations, qualify leads, and update business workflows.

Unlike a basic IVR menu ('Press 1 for Sales'), a Sancharya AI phone employee conducts natural, two-way conversational speech. It listens, understands conversational intent, answers complex questions based on your knowledge base, handles mid-sentence interruptions in under 200ms, schedules appointments, dispatches WhatsApp brochures, and syncs full transcripts to your CRM automatically.

Deploy Your AI Voice Employee in Under 3 Minutes

Test live telephone calls with 50 free credits. Zero credit card required.

Start Free (50 Credits)